Louis Vuitton is launching their spring/summer 2016 campaign. Most surprisingly Louis Vuitton’s latest model is a fantasy Japanese RPG character named “Lightning” from Final Fantasy XIII. Nicholas Ghesquiere casted “Lightning” for this high end fashion brand.
According to him “Lightning” is the truly the perfect face for their Series 4 collection. Nicholas has posted her images on his Instagram calling her “genuine heroine” for the Louis Vuitton campaign. “We’re all confronted by the digital world in a good way and we’re influenced by cyber (sic), influenced by the images that make us a dream or judge,”
In the images that Nicholas has posted on Instagram, Lightning is shown holding handbag and wearing the collection from the brand. Square Enix and Tetsuya Nomura are the artist and designer that had help Nicolas creating these images of Lightning.
What the designer has to say about this whole unique concept, “I was thinking about this digital frontier, which I wanted to combine in harmony with the world of Louis Vuitton—the craft, the wardrobe. It’s an evocation of cyber, of what comes from digital—these characters or girls that are speaking to their generation.”